Additional examples available upon request
LATEST PROJECTS
Employee Website
Objective: Develop an external website where Safran employees can access information about the company and individual facilities at home during the COVID-19 crisis.
Elements:
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Company News
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Latest Information about individual facilities
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Resources
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Links to Executive Leadership communications
The following materials were developed as part of my certificate course work at University of California, Irvine.
OC Polo Club Marketing Research Plan
Objective: Establish new customer base
Elements:
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Research Strategy
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Target Personas
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SWOT Analysis
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Survey Results & Analysis
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Market Entry Strategy
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Digital Marketing Strategy
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Social Media Strategy
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Positioning Maps
Zillow: Digital Marketing Plan
Objective: Position Zillow as a premier solution that allows home purchases and sellers to buy and sell homes with relative ease
Elements:
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Value Propisition
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Target Personas
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Digital Presence Overview
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Sample Social Media Content
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Competitive Social Media Analysis
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SEM & PPC Strategy & Conversion Path
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Mobile Application Strategy
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Analytics, Testing, and Optimization
ULTAbox: Marketing Plan
Objective: Position ULTAbox as a "choose your own sample" subscription box to target markets.
Elements:
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Target Audience / Segmentation
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Positioning Statement
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Value Propisition
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SWOT / PESTEL / POOR Analysis
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Market ing Strategy
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Creative Brief
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Budget
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Pro Forma / ROI
The following materials were developed as part of my graduate course work at American University.
DC Metro Food Tours
Objective: Position DC Metro Food Tours' Cherry Blossom Food Tour as a "must do" event during DC's annual Cherry Blossom Festival.
Communication Tool: News Release (optimized for SEO)
Keep America Beautiful
Objective: As part of a larger strategic communication plan, promote Keep American Beautiful's (a non-profit aimed at restoring community parks) Family Fun Month.
Communication Tool: Pitch Letter
Groupon
Objective: An immediate communication strategy aimed at combating negative press attention and enhancing Groupon's reputation among key publics.
Communication Tool: Strategy Proposal (a comprehensive document that contains a strategy memo, CEO Blog post, and a public statement)
West End Cinema
Objective: Enhance and evolve the digital presence of West End Cinema, an independent art house cinema in Washington D.C.
Communication Tool: Digital Communication Plan
Humane Society of San Bernardino Valley
Objective: Increase visibility and awareness of HSSBV to target audiences.
Communication Tool: Communication Plan